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Samsung will have Mango phones available in November on AT&T and Nokia is expected to unveil its first Mango phones Wednesday at its Nokia World event.

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More Windows Phone alliances are possible. HTC is a likely partner since it has already installed Tango on its “Radar” and “Titan” Mango phones in markets outside the U.S. Setton declined to specify which Mango handsets will include Tango, but did say he expects multiple handset makers to offer the service on their Mango phones at launch. “We were thinking, after this big acquisition, there was no chance they would help us,” he said.

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Microsoft’s willingness to assist Tango shows the software giant is committed to open platforms, noted Setton. The contacts screen on Tango's Mango app follows Microsoft's Windows Phone "Metro" design. Microsoft has begun promoting the app as a Windows Phone feature through YouTube videos (see below) and at conferences. Tango’s Mango app also utilizes Windows Phone’s characteristic “Metro” design so it looks more like a native part of the operating system. Tango’s Mango app will leverage Qualcomm chips (Snapdragon 8x55 or Snapdragon 8圆0) instead of software to deliver higher-resolution, more fluid video than other video-calling apps. In turn, Microsoft gave Tango advice on user interface design and technical issues.

The two companies collaborated closely over the past few months. Tango helped Microsoft “work out some kinks” in Mango, said Setton. Since video-calling is a complicated service that requires access to a phone’s camera, microphone and speakerphone as well as its address book and dialer software, Tango had to team up with Microsoft to produce its Mango app. That figure excludes users that connect to Skype via its various joint ventures. The company had more than 170 million “monthly connected users” in its most recently-recorded quarterly period. “We came out as handset manufacturers were adopting front-facing cameras and people were comfortable with video-calling because of the iPhone 4 and Facetime.” “We’ve been extremely lucky with timing,” admitted Setton. That comparison, which Tango is fond of making, does not take into account the very different circumstances under which Tango launched, however. Those figures point to growth roughly twice as fast as Skype’s in its early years. It currently has 25 million registered users in 190 countries and is adding a little more than a million users every two weeks. The company says its technology is compatible with about 450 mobile devices, including nearly 30 tablets.

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Last month, Tango also released software for PC-based calls.Īll of Tango’s products are designed to work cross-platform, meaning iPhone users can call Android users, who can call PC users, and vice versa. Tango’s extension to Windows Phone, which is scheduled for November 7, expands its reach beyond Apple’s iOS and Google’s Android. “And no other video-calling company besides us will be out on Windows Phone. “I think Microsoft sees video-calling as a killer app for holiday season sales ,” said Tango founder and Chief Technology Officer Eric Setton in an interview. Tango’s optimism stems in part from its belief that it can keep its first-mover advantage on Windows Phone through the end of the year. The company believes its early adoption of Mango, which market researcher Strategy Analytics recently forecast would be the fastest-growing major mobile platform in 2012, will help it achieve its goal. Tango’s aim is to dominate video-calling on a number of consumer devices, starting with smartphones. It’s a lucky break for Palo Alto, Calif.-based Tango, which was founded two years ago and debuted its first calling app (for iOS) in September 2010. Mango handsets, which will go on sale in early November.Ī Skype spokeswoman told Forbes that the company “does not have anything to announce at this time regarding Skype on Windows Phone.” Since the Microsoft acquisition was not completed until mid-October, Skype appears to not have a Windows Phone app or service ready for the launch of the first U.S.

That kind of integration, however, takes time.

Skype has said it plans to deeply embed its Internet calling technology into Windows Phone software. The Microsoft-Tango partnership shows the importance of video-calling apps to high-profile smartphone launches.